On NET Cancer Day, November 10th, 2024, INCA invited the NET community worldwide to speak in one voice and relay the message: Easily missed. Take a closer look at the neuroendocrine cancer.
Campaign resources were made available for INCA members and all supporters of the campaign in 11 languages: Arabic, Chinese, English, French, German, Hindi, Italian, Japanese, Portuguese, Russian and Spanish. A custom poster was available for everyone, featuring the tagline in 11 languages. New patient stories were included from Chile, Denmark, France, Mexico, the Netherlands, New Zealand, and USA. The focus of the messaging to healthcare professionals was on the newly-launched Think NENs Global Educational Program for Primary Care Physicians. A series of videos with primary care physicians speaking about their experience with NENs was promoted.
The social media ads campaign across 7 channels in 11 languages generated 35 million views and reached 14.1 million people. This year a new social media channel was included in the campaign – TikTok. 26K new visitors to the INCA website were registered for a period of just 20 days.
INCA is grateful to all INCA members and partners who supported the global call for action with the campaign resources through their social media channels.
Watch highlights of INCA members: NET Cancer Day 2024 Around the Globe
