NET Cancer Day November 10 2024
#LetsTalkAboutNETs #NETCancerDay
NET Cancer Day 2024 Campaign Toolkit
Why support NET Cancer Day?
NET Cancer Day is an annual event held on the 10th of November, created to increase awareness of neuroendocrine tumors (NETs) and to provide a voice to the NET community for improved diagnostics, treatments, information, care and research. It is coordinated by the International Neuroendocrine Cancer Alliance (INCA) and has been celebrated annually for more than 10 years.
INCA is the global voice for patients with neuroendocrine cancer and genetic neuroendocrine tumors (NETs) and their caregivers.
Neuroendocrine cancers are frequently misdiagnosed and early detection is key.
- Globally, it takes 5 years on average from initial symptoms to actual diagnosis: North America – 6 years; Oceania – 5 years; Europe – 4; Asia – 2 years.
- 46% of patients have advanced stage neuroendocrine cancer by the time they are correctly diagnosed and for many of these patients, a cure is not possible.
- NETs are more common than brain, ovarian and cervical cancer and incidence is on the rise.
- NETs are frequently misdiagnosed with common conditions such as: anxiety, menopause, irritable bowel syndrome (IBS), asthma or diabetes.
- A greater awareness of NETs amongst the global community and medical profession is needed.
NET Cancer Day 2024 Focus
The NET Cancer Day campaign has been traditionally focused on highlighting the common symptoms that can be interpreted as other conditions, but are also a sign of neuroendocrine cancer. The delay in reaching a correct diagnosis has been a burden for the NET patient community to get timely treatment and proper care. The need for increased NET awareness among healthcare professionals has been integral to all NET Cancer Day messaging.
Last year the campaign slogan “Easily missed: Take a closer look at neuroendocrine cancer” reached an audience of over 30 million people in social media and brought the uncommon cancer hidden behind common symptoms to the public attention.
In 2024, the NET Cancer Day campaign reaffirms the core messages with the same slogan, putting the spotlight on:
- Uncommon cancer which can be found behind common symptoms
- Neuroendocrine cancer is easily misdiagnosed
- Healthcare professionals have to be aware that neuroendocrine cancer may be the cause if common symptoms persist and that they need to refer to specialists for further testing
On NET Cancer Day 2024 we want to:
- Raise awareness about NETs among healthcare professionals and the general public;
- Provide a unified voice for all NET patients around the world for improving time to diagnosis and patient outcomes;
- Support the NET patient community to spread the campaign messages to raise awareness among their local communities;
- Encourage healthcare professionals to gain knowledge of NETs and keep this uncommon cancer on their radar;
- Bring the gaps in NET diagnosis, care and research to the attention of the public and healthcare professionals.
The NET Cancer Day 2024 campaign comprises resources for:
- Targeting the general audience with messages to get acquainted with how common symptoms can disguise the uncommon neuroendocrine cancer and what a delay in diagnosis can mean for patients;
- Targeting healthcare professionals to focus their attention on how common symptoms can also point to neuroendocrine cancer, and that the timely diagnosis of NETs depends on their awareness of this disease;
- Encouraging primary care physicians to consider NETs by enrolling in the free CME-accredited Think NENs Global Educational Program for Primary Care Physicians available in 6 languages: English, French, German, Italian, Portuguese and Spanish;
- Encouraging your patient community and caregivers to spread awareness and inform the primary care physicians in their area that a free tailor-made NEN e-learning program is available.
Campaign Resources
NET Cancer Day 2024 campaign runs with the slogan “Easily missed: Take a closer look at neuroendocrine cancer”.
INCA provides the following resources to help raise awareness for NET Cancer Day:
- Campaign banners with key messages for general audience – in relevant formats to be used on social media. These social media tiles are available in 11 languages: Arabic, Chinese, English, French, German, Hindi, Italian, Japanese, Portuguese, Russian and Spanish;
- Campaign videos with primary care physicians talking about NETs – in English language. Available to share on social media;
- Campaign animation video – available for sharing or uploading on social media as post, reel or story;
- Campaign video with NET patients’ messages – available for sharing or uploading on social media as post/video;
- Custom poster – make your own social media banner with your photo and the NET Cancer Day 2024 slogan in your language: options for custom poster are available in 11 languages: Arabic, Chinese, English, French, German, Hindi, Italian, Japanese, Portuguese, Russian and Spanish;
- NET patients’ stories on INCA website – there is a library of diverse patient stories revealing how delayed diagnosis and gaps in care impacted the life of patients and their families;
- Global NET Patient Information Pack – containing 26 NETInfo factsheets on different types of NETs in 11 languages, to be promoted for raising awareness;
- Primary Care Physicians Speaking About NENs videos – primary care physicians from different countries speak about NENs in 5 videos.
- Think NENs Global Educational Program for Primary Care Physicians – a free CME-accredited e-learning program providing everything primary care physicians need to know about diagnostics, treatment and care of patients with neuroendocrine cancer.
Easily missed. Take a closer look at neuroendocrine cancer.
#LetsTalkAboutNETs #NETCancerDay
How to get involved?
JOIN THE CONVERSATION: SHARE, DOWNLOAD, PERSONALIZE AND TELL YOUR STORY
FOLLOW NET CANCER DAY ON SOCIAL MEDIA
TAG AND HASHTAG
- Tag @netcancerday in your posts
- Use campaign hashtags: #NETCancerDay #LetsTalkAboutNETs
SHARE
● Share the NET Cancer Day 2024 campaign banners and messages
● Share your own NET Cancer Day 2024 custom poster in your language
● Share NET patient stories from INCA website
● Share videos of primary care physicians speaking about NETs
● Share the link to Global NET Patient Information Pack to inform your community about NETs in your language
DOWNLOAD
● Download the NET Cancer Day 2024 campaign banners and messages – and use them in your campaigns, websites, social media
● Download a custom poster with your image and the campaign slogan in your language
● Download a NETInfo factsheet in your language from the Global NET Patient Information Pack and send it to healthcare professionals you know
INFORM
● Use NET Cancer Day 2024 campaign banners and messages to inform your community and healthcare professionals
● Use findings on gaps in awareness, diagnosis, treatments, and care from the Survey of Challenges in Access to Diagnostics and Treatment for NET Patients (SCAN) – infographics and videos for sharing and download are available in 11 languages
● Inform primary care physicians about the availability of a free short CME-accredited e-learning program on neuroendocrine cancer – Think NENs Global Educational Program for Primary Care Physicians
● Inform others about INCA and its 37 member patient organizations in 29 countries across the globe
● Encourage subscription to the INCA Monthly Newsletter to spread news about the contribution of the global NET patient community and how to improve patient outcomes around the world
CREATE
● Your custom poster with the campaign slogan and your photo and tell your story
● Your own NET Cancer Day 2024 event to raise awareness and share information and images with hashtags #NETCancerDay #LetsTalkAboutNETs
● Your press release for local media to inform about NET Cancer Day 2024 and your activities
● Your local fundraising events
● Joint event of patients and healthcare professionals
Custom Poster
Want a more personal message? Head to our Custom Poster Builder, upload your photo, share your personal story and tell your followers:
Easily missed. Take a closer look at neuroendocrine cancer.
Get involved and help us spread the word
Campaign Messages
Available in 11 different languages, our campaign messages will allow you to share directly to your social networks.
Resources for Healthcare Providers
Gain access to vital resources and inform yourself about NET symptoms.
Custom Poster
Add a personal touch to this year’s campaign. Upload your photo and tell your followers: Easily missed. Take a closer look at neuroendocrine cancer.
Patient & Healthcare Professional Stories
NETs affect men, women, and children of all ages. Patients from all around the world have united to share their stories and raise awareness.
Quick Facts
Do you want to know more about NETs? Head to our #NETInfo multilingual library and download the factsheets on neuroendocrine cancer in 11 languages.
NETs are more common than brain, ovarian or cervical cancer.
NETs can mimic irritable bowel syndrome, gastritis, anxiety & asthma.
NET incidences are on the rise.
Almost half of NET patients are initially misdiagnosed, for many the NET has spread.
About a third of NET patients are diagnosed by pure chance, while checking for another condition.
Going around in vicious circles between numerous health professionals in the search for a diagnosis: 3 specialists on average are involved in the correct NET diagnosis.
NET diagnosis can often take 5-7 years. For many people, their cancer has spread by the time they are diagnosed.
NET affects men, women and children. It doesn’t discriminate.
NETs are more common than brain, ovarian, or cervical cancer and incidence is on the rise.
We need the help of our global community to raise awareness to improve diagnostic times and the quality of life for NET patients around the world.
On November 10, help us spread the word
Easily missed. Take a closer look at neuroendocrine cancer.
#LetsTalkAboutNETs #NETCancerDay