This year #LetsTalkAbout NETs reached millions around the globe: INCA’s 2018 NET Cancer Day campaign culminated in the level of engagement and support reached.
The combined value of impressions across the three key social media platforms – Twitter, Facebook and Instagram – for the period November 1-15, 2018 is 12.2 million. As part of World NET Cancer Day (NCD) on November 10, INCA in collaboration with member organisations, medical institutions, partners, influencers, and the public, used the hashtag #letstalkaboutnets to help raise awareness around NETs. Twitter has shown to be the most active platform for @NetCancerDay with the hashtags #letstalkaboutnets and #netcancerday creating over 8.17 million and 7.1 million impressions, respectively throughout the campaign. Looking at the @NetCancerDay account, there has a been a significant 343% increase on impressions gained for @netcancerday, 238% increase on number of tweets sent out @netcancerday, and @netcancerday tweets were retweeted 406 times. On Facebook, the #LetsTalkAboutNets gained 3.1 million impressions, 45k post engagements (clicks, likes, shares, comments). A reach of 1.3 million was achieved, along with a total of 441 new page likes.
The 2018 NET Cancer Day campaign built on the findings of the Global Unmet Needs Initiative, promoting the multi-lingual resources, which are essential for the success of a global effort. INCA White Paper on Unmet Needs in the Global Patient Community and the full set of infographics and motion graphics illustrating its results were made available in 8 languages: English, Chinese (Mandarin), German, French, Japanese, Italian, Russian and Spanish. The assessment of unmet needs in the global NET patient community was supported through a grant from the Neuroendocrine Tumor Research Foundation (NETRF), a non-profit charitable organization and INCA member, and the translation of the White Paper and the visual resources was funded through the NETRF grant, as well as grants from Novartis, Ipsen and Pfizer.
In November INCA also redesigned its website to make it a user-friendly focal point of valuable resources for the NET community. The new look web platform was launched just before NET Cancer Day. To help spread the word about NETs and create more impact in a consistent manner, INCA developed a World NET Cancer Day Toolkit offering key messages and visual content, as well as useful tips on media engagement and social media communication. INCA members from around the world came together in a video collage promoting NET Cancer Day and the power or synergy, which can truly make a difference as we strive for earlier diagnosis, improved access and research this World NET Cancer Day. #letstalkaboutnets